Audience profile;

When making a film, audience is an essential feature, if not the important. Without a defined audience, the film would become wild and unruly. If an audience is selected, then the film has a purpose; someone to direct it at. There are different class systems within the audience;


GradeOccupation

A- Higher managerial, administrative or professional

B- Intermediate managerial, administrative or profession

C1- Supervisory or clerical and junior managerial, administrative or professional

C2- Skilled manual workers

D- Semi and unskilled manual workers

E- Casual or lowest grade workers, pensioners and others who depend on the state for their income


When making a film directors will focus on a certain "class" to aim their product at.
Our film is aimed at teenagers, we want it too be as real too life as possible. So we are gonna try too include things that we do, for example smoking, partying and drinkin


When researching stereotypical teenagers we found this from many websites; As this appears too be our audience we shall try and make it realistic and as close too this as possible.
Raging hormones.
Anyone over 30 really sucks.
Knows everything there is to know.
Wants Instant gratification with no regard to consequences.
Rebellious toward parents and anyone of authority.
Very untidy room and grubby clothes.
Talks in monosyllables.
Always look like they're pouting.
Tries oh-so-hard to be "cool."
Walks in a slouch while constantly texting or wearing phones.
No regard for other human beings other than his/her "crowd."
Constant sex drive
Risk and care free
Experimental (http://answers.yahoo.com/question/index?qid=20100415180530AABpfXz)

Marketing for our Movie

 The main ways that we would market our film would be tv adverts, bilboards, posters and social networking.
T.V adverts- we would have t.v. adverts on E4, Channel 4 and Music Channels. It will be this specific because these are the channels that young people tend to watch because of the type of programmes shown attracts young people such as, The Inbetweeners, Skins, Shipwrecked, Made In Chelsea etc. The main timing for our adverts would be between 6pm and 11pm, this is because the sorts of programmes young people watch are on around these times.



Billboards- this is because from the age of 17 you can drive, and if they have the opportunity, young people would rather drive then get public transport, so Billboards would be used to attract those people that drive to watch our movie.

Posters- we would use posters at bus stops and at train stations because if they don't drive then young people get the bus and train most places. This way we are attracting every person no matter how they get around.

Posters in Clubs- by putting posters in clubs it gives off the impression that our movie is hip and aimed at that target audience that go clubbing.

Social Networking- we would use Social Networking sites such as Facebook and Twitter to market our movie because most young people either have Facebook and/or Twitter and because a lot of people would rather hear off of their friends how good a movie is instead of being told by newspaper reviews etc. We could also use the technique called Guerilla Marketing, this is when you set something up that is unconventional and not expected at the time or place that it is done to promote a product or idea. Examples of Guerrilla Marketing are Flashmobs or Graffiti. 

Timeline of Title Sequence - Easy A.

I decided to write down the timeline for the film 'Easy A' as it's a relatively new film, with the 'teenage, coming of age' genre. I've done this as it gives me an idea on how our title/credits should appear in our film, its similar to the genre of film that we will be using in our project; therefore there will be similar music, narratives, images, and text, it also helps me to figure out how quickly the titles should be changing. 

Timeline of Title Sequence: Angus, thongs and perfect snogging.

The reason that I did this was because it allows us to realise the timing for the credits and the types of credits we should use, appropriate and suitable for the type of film we are going to be making. 

The type of film we are going to make is going to be a Teen film, just like Angus, Thongs and perfect snogging is, so the types of credits they use are going to be very similar to the ones that we use in our opening sequence.  

Research into Potential Target Audience;

In media it is common to refer to a hypothetical member of the target audience. 
For example; 
Mischa: She is a 17 year old college student of black British ethnicity, that lives with her Dad in Bristol, that enjoying going to concerts, hanging out with her friends, going to parties, going to town, drinking and following fashion. At parties and in her spare time she tends to listen to music that is in the charts, dubstep and drum and bass. She generally watches e4 as it appeals to her age group, some of the shows that are shown are; Skins, The Inbetweeners, The Big Bang Therory, Shipwrecked, Misfits etc, this all falls under the 'Teen' genre. 
Aaron: He is a 16 year old school drop out of white British ethnicity, who is unemployed and lives with his parents in Liverpool. In his spare time he likes to go down the skatepark with his friends, he also likes to play xbox and occasionally smokes cannabis. He listens to alternative rock and indie music. He doesn't tend to watch much t.v except for Skins and the occasional episode of Friends, but he mainly watches films such as Kidulthood and other 'Teen' films. 
We think that these are the type of people that would watch our film because they are in the age range of 15-24 as this is our target audience age range. Our movie would probably have the same type of audience as skins has as the target audience is about the same, according to the British Film Institute(BFI) statistical yearbook, the gender split of films with a similar genre to Skins in 2011 was 53% girls and 47% boys, this shows that girls tend to watch it more, but not by very much.

Group analysis of a title sequence: Juno.

Juno title sequence;

This is the Juno title sequence, the animation used throughout the title sequence could show that the main character that is shown throughout, is still a child and by showing this, the film is likely to be facing that fact. The colours used are all pastel colours, which once again show that she is still a child and shows her childish side with the animations used. She is drinking 'Sunny D' and it is typically a child's drink, and the fact that she is drinking it out of the bottle shows that she is rebellious towards the fact that she is a child and shows that she wants to grow up, but by using the 'Sunny D' she is still firmly in that frame of mind.

Analysis of title sequence: Skins.

Skins opening intros;

The opening of skins has many different short images and video clips of the teens living their everyday lives, it takes into account the rebellious side of teenagers and doesn't sugarcoat how they act. So we the opening gives us a very real image of how they behave, we see clips of them partying, skipping college, drinking, smoking, taking drugs and having sex. I know that skins is a television series and we're doing a title sequence for a film, but our film is going to be massively based on the traits that the teenagers have in the series so we want to show all this in our opening as our film is going to be on teen drama. I chose those screen shots as it shows a different aspect of teenage life, the music also connotes teenagers and the music is loud, upbeat and has a strong bass to it, which is mainly the music that young adults listen to. Also the bright colours symbolises youth and the way the clips blend and change, through cigarette smoke, birds flying around, scenes of bristol and the abrupt shapes. All of the above is partly how we want our opening to be and this all connotes the teenage lifestyle in a more realistic way than the typical high school teen films. 
By Jennifer Tate. 

Analysis of title sequence: Napoleon Dynamite.

Title Sequence of Napoleon Dynamite.

The use of high school props such as horrible canteen food and sticky labels that are used typically in schools sets the scene for a typical american high school. The use of the student card shows the character that the movie is based around. The use of colour in the title sequence is quite basic and are mostly pastel colours, the colour and the mise-en-scene works together to set the scene for the era that the movie was based in. The title sequence gives the impression that the character is quite querky and weird, abit of a geek, because of the organised labels, the folded star and the card with the alien on it. It gives the audience an idea about exactly what they are going to be watching, if you didn't know the genre before you watched the movie, you would definitely know after watching the title sequence.

Frame by Frame Analysis- Mean Girls

            
I have taken the first 15 frames of the opening of this movie and analysed them and said why i think they are used and the effect of them on the audience.
Frame one- the first frame is a low angle shot showing the girls parents talking to her about her first day at school.
Frame two- the next frame is of the girl standing up and the audience realises that the girl isn't in fact a 5 year old who is starting school for the first time but is a 16/17 year old teenager who is starting school for the first time. 
Frame three- a frame of a long shot showing the family making a big deal out of the girls first day at school taking photos etc. 
Frame four- a mid shot showing the mum hugging her daughter tightly, this shows how protective she is and how much she really doesn't want to let her go.
Frame five- a long shot of the family standing outside the house, showing that they live in a big house and are a normal American family.
Frame six- a mid shot of the mother hugging her daughter tighter and the girl looks like she doesn't  like it, this shows that she feels that her mother is over protective of her and wants her to let her go. 
Frame seven- a tracking shot of a girl at a spelling bee, she seems to be a 'typical home schooled nerd' like described in the voice over. 
Frame eight- shows a mid shot of 5 boys, they are 'weirdly religious' as described once again by the voice over, and these two shots describe how people see her when they are first given the facts that she is home schooled, giving the impression that she is going to surprise us and not be like that at all. 
Frame nine- a few of the next frames are showing the same thing, they are part of a photo montage showing her and her life when she lived in Africa, they show the culture in which she used to live, this is shown by the villager in the photo with her and it also shows animals, this shows the lifestyle that she is used to leading the animals and the meaning of them become more apparent further on in the movie, through the characters acting out what she would normally see in the animal world.
Frame ten- this shot shows a photo of the main character still in the 'African Bush' shown as being shocked, us as the audience know it is because her mother got offered a new job and they had to move away from Africa. We know this because it is described in the voice over.
Frame eleven- this is a long shot photo showing the main character looking at back at the camera as she is walking away and waving, showing that she is leaving that lifestyle that she is used to.
Frame twelve- this is a mid shot showing her on her first day at school outside the school saying goodbye to her parents and then she turns around and a bus nearly runs her over, this shows that she is not really ready for her first day at school and the reaction from her parents show that they don't think that they are ready to let her go either.
Frame thirteen- this shot is a mid shot of her father walking away out of the shot and her mother left there waving goodbye as her daughter walks into school, this once again shows that she isn't ready to let go.
Frame fourteen- there are a range of point of view shots, these are used to help us as the audience to understand how she feels, and the use of eyeline shots are used to show us exactly what she is seeing, just a lot of unorganised chaos by the looks of it. We see her looking afraid and surprised by what she is seeing and by the behaviour of her peers.
Frame fifteen- this frame is a mid shot that goes into an over the shoulder shot this shows the girl walking into her classroom and trying to talk to a fellow classmate about normal school things, but the other girl doesn't want to know, this shows the not so friendly nature of high school girls. 

Frame by frame Analysis - Angus, Thongs and Perfect Snogging.

Frame 1 - The first frame is a side shot of the main character's dad driving along side her while she walks along the pavement while she's dressed for a fancy dress party. 

Frame 2 - The second frame is a long shot of the same scene, just from a different view point. 

Frame 3 - The third frame is of a the party, its a mid shot and you hear them all gasp in shock.

Frame 4 - The fourth frame is a mid shot of the main character standing in the party in a olive costume, with everyone talking about her and whispering in shock. 

Frame 5 - The fifth frame is a mid close up of the main character with an embarrassed look upon on her face, and you also hear about 2-3 seconds of sound which is to connote her realisation of how she looks. 


Frame 6 - The sixth frame is a mid shot of a blonde girl (whom is the rival of the main character) laughing at her whilst dressed as a cat, however looking very pretty. 


Frame 7 - The seventh frame is again a mid shot of the main characters three best friends looking upset and empathising for her. 


Frame 8 - The eight frame is a mid shot of the main character looking annoyed and upset whilst you can hear everyone laughing at her in the background.


Frame 9 - The ninth frame is a wide shot of the main characters rival, her friends and a few other people in the background. The blonde girl then mocks the main character by saying 'and what are you supposed to be, and obese leprechaun?' 


Frame 10 - The tenth frame then goes into a mid shot of the main character, you can now see most of her outfit and she responds with 'Anyone can see I'm a stuffed olive'.


Frame 11 - The eleventh frame is then a mid close up of the blonde girl and her two friends, she says to the main character 'Stuffed is right' and you hear laughter in the background.


Frame 12 - The twelfth frame is a close up of the main character so we can see her facial expression as her smile has faced from her face as she's been hurt from the comment made.


Frame 13 - The thirteenth frame is another mid shot of the main characters three friends looking worried, and looking down. 


Frame 14 - The fourteenth frame is a long shot of the main character, quirky music then comes on and you see her walking towards her group of friends.


Frame 15 - The fifteenth frame is a a tracking shot of the main character pushing past the blonde girl and her friends, whilst knocking things over, you hear people complaining and sighing at what she is doing. The blonde girl then hits the back of her costume. 

Iconography Collage.

This is our Iconography collage, it is lots of pictures/ images which we think represent our films genre, "teen comedy/drama".

Certain things which seem too crop up constantly in our genre of films are;

• Alcohol; The teens are often drunk, or on the quest for alcohol.
• Smoking; Teens often always have cigarettes in their hands in the films.
• Sex; They are often on the quest for sex, or are having sex in the films.
• Social Networking; There is use of phones/internet in the films.
• Gossiping; There is always bitching, or gossip in these sort of films

• Drugs; The teens are often stoned or high on some sort of drug in this genre of film.
• Music; Loud banging "dubstep" tunes.
• Bright Vibrant colours; A loud colour scheme.
• Fights; Nearly always a physical fight occurs.

By Jack Mitchell

Conventions of a Teen Comedy/Drama and Genre Poster Analysis.

Skins.

This poster shows all the main cast of skins series 5, It doesn't give much away about the storylines, the movie that we want to make is abit like a movie version of the series of Skins, that is why we have included it in the research of the conventions of Teen Comedy/Drama.

                                            Angus, thongs and perfect snogging.

This poster shows the main character in the foreground, and then the other 'main' characters of the movie in the bubble above her head, the poster also has the name, slogan and other information about the film in the poster.

The Inbetweeners movie.

This poster includes all 4 main characters showing clearly their personality's from their facial expressions and from what they are wearing, the background of the poster shows bold and bright colours, that are in bars and clubs, showing clearly that the film revolves around clubbing and alcohol.

Mean Girls.

This poster shows the one main character in the foreground, with the other three 'mean girls' in the background, the slogan is quite big, this lets you know that the film is pretty bitchy, and obviously girly because of the colours used.  

Conventions:

All four of the posters above clearly show the main character/main characters in the foreground of the movie poster. The use of colour in the posters are all bright and bold and the colours in most of them represent the film and what they stand for. In the 'Mean Girls' poster the colours used are different shades of pinks, showing that the film is girly and revolves around girls. In the 'Angus, thongs and perfect snogging' poster the colours used are pretty bold and bright, and the lipstick kiss makes you realise if you didn't already know just by looking at it, that the story is about a typical girl and her life as a teenager. All of the posters tie in together because of the colours used. The main conventions of a Teen Comedy movie poster are, the colours used are mainly bright and bold and the main characters are shown in the foreground and the other characters are in the background or somewhere else in the poster looking onto the main character. The main slogan for the movie is also shown clearly on the poster, this is letting the public know more about the movie and what it is about. 

Director Research; Mark Waters.

The Director that I have chosen to Research is Mark Waters. 

 

Mark Waters is a very famous American Director and Producer, perhaps most famously known for directing 'Mean Girls'.  He is a graduate of the American Film Institute and as of September 2006 has a development deal with Paramount pictures. He often directs light-hearted, family-friendly films. As well as directing the Teen film 'Mean Girls' he also was the director of 'Freaky Friday' which is also a teen film. He has also directed films that are not in our chosen genre, such as 'Ghosts of Girlfriends past' and '500 days of Summer' both well known Romantic Comedy movies. He was also the producer of more light hearted films such as 'The Spiderwick Chronicles' and 'Mr Poppers Penguins' two family type films.Mark's early career saw him working as a director in avant garde theatre before he moved to Los Angeles and co-wrote and directed the drama The House of Yes.

His most recent award was at the 'American Film Institute' and he won the Franklin J. Schaffner Award in 2008 this award was awarded to him for his extraordinary creative talents.

Director Research; Will Gluck.

The director that I have chosen to research is Will Gluck, because he has done some fantastic recent teen comedies.

Will's career started off writing for The John Larroquette Show and then he went on to write and produce for shows like Grosse Pointe, Luis and Andy Richter Controls the Universe. He co-created and produced the Fox series The Loop with Pam Brady. He then became a feature director and his first effort was the film Fired Up which was released on February 20, 2009. His next film was 2010's Easy A, starring Emma Stone, Thomas Haden Church, Patricia Clarkson, Stanley Tucci, Lisa Kudrow, and Penn Badgley among others, which he also rewrote and produced. It grossed over $75 million worldwide and was nominated for a People's Choice Award, Golden Globe Award (for Emma Stone), Critics Choice Award for Best Comedy (which it won), GLAAD award, A.C.E. award, among others.

His latest project, Friends with Benefits was released on July 22, 2011 and stars Justin Timberlake and Mila Kunis. The ensemble cast includes Woody Harrelson, Jenna Elfman, Richard Jenkins and Patricia Clarkson. It has grossed over $149 million worldwide to date.

He recently signed a two year film and television production deal with Sony Pictures Entertainment encompassing Columbia Pictures, Screen Gems, and Sony Pictures Television.

[edit]

Director Research.

John Wilden Hughes, Jr. (February 18, 1950 – August 6, 2009) was an American film director, producer, and screenwriter. He directed and scripted some of the most successful films of the 1980s and 1990s, including National Lampoon's Vacation, Ferris Bueller's Day Off, Weird Science, The Breakfast Club, Some Kind of Wonderful, Sixteen Candles, Pretty in Pink; Planes, Trains and Automobiles; Beethoven, Uncle Buck, Career Opportunities, 101 Dalmatians, Home Alone, and its sequels, Home Alone 2: Lost in New York and Home Alone 3.

His most famous Teen film, was; The Breakfast Club is a 1985 American teen drama film written and directed by John HughesThe storyline follows five teenagers (each a member of a different high school clique) as they spend a Saturday in detention together and come to realize that they are all deeper than their respective stereotypes.By Jack Mitchell

History of the genre; Teen Comedy/Drama and Synopsis Research

Angus, thongs and perfect snogging.

Synopsis - The story centers on a 14-year-old girl who keeps a diary about the ups and downs of being a teenager, including the things she learns about kissing.

Skins

- Skins is a BAFTA-winning British teen drama that follows a group of teenagers in Bristol, England in their last two pre-college years. The show explores several controversial themes in their grueling realism, including mental illness, dysfunctional family life, the club scene, sexual orientation, substance abuse, and death. All of this in addition to the more typical teen drama plots revolving around friendships, love, and sex. 

Synopsis - The story of a group of British teens who are trying to grow up and find love and happiness despite questionable parenting and teachers who more want to be friends (and lovers) rather than authority figures.

The Inbetweeners.

- Dumped by love of his life Carli (Emily Head), end of schooler Simon (Thomas), along with mates Will (Bird), Jay (Buckley) and Neil (Harrison), decides to head for Malia hoping for "sun, sand, sex, sea and sex". Cue crap hotels, embarrassing sunburn, alcoholic fish bowls, willing girls and a boat party of a lifetime.

Synopsis - Four socially troubled 18-year-olds from the south of England go on holiday to Malia.

Mean Girls.

- Raised in African bush country by her zoologist parents, Cady Heron thinks she knows about survival of the fittest. But the law of the jungle takes on a whole new meaning when the home-schooled 16-year-old enters public high school for the first time and encounters psychological warfare and unwritten social rules that teenage girls face today.

Synopsis - Cady Heron is a hit with The Plastics, the A-list girl clique at her new school, until she makes the mistake of falling for Aaron Samuels, the ex-boyfriend of alpha Plastic Regina George.

Bring it on. 

Synopsis- A champion high school cheerleading squad discovers its previous captain stole all their best routines from an inner-city school and must scramble to compete at this year's championships

Princess Diaries.

Synopsis - This teen comedy from Disney is based on a popular novel by Meg Cabot and directed by Garry Marshall. Mia Thermopolis (Anne Hathaway) is a teenage klutz who's openly mocked by the popular Lana Thomas (pop singer Mandy Moore). In fact, Mia's only friend at her exclusive prep school is the socially outcast Lilly (Heather Matarazzo). Mia's life takes a dramatic turn, however, when her mom announces that her late biological father was in actuality the crown prince of a small European nation, Genovia. Now Mia is the sole heir to the throne, and her grandmother, Queen Clarisse Renaldi (Julie Andrews) wants to tutor the awkward teen in royal behavior. It's a daunting task given Mia's lax table manners, poise, and hair care, but the girl perseveres with some makeover help from her grandmother's security chief Hector Elizondo) and a style expert (Larry Miller). In the meantime, Mia's romantic affections are torn between the handsome, popular Josh (Erik Von Detten) and the more appropriate Michael (Robert Schwartzman), who also happens to be Lilly's brother.

Wild Child.

- Since Malibu brat Poppy Moore's mom passed away, she has pushed her rich, usually absent dad Gerry shamelessly. When his patience wears out, she's shipped off to her mother's former English boarding school for girls, Abbey Mount. On her first day she makes enemies of most dorm mates, especially dominant lacrosse school captain Harriet, and of staff disciplinarian Mrs. Kingsley. Unwilling to accept the strict regime, she decides to misbehave and take the blame for everyone until she's dismissed. The school only appealing feature for her is Kingsley's dashing son Freddie. When the dream prince transfers his favor from ambitious, uptight Harriet to unruly Poppy, that changes everything.

Synopsis -  A rebellious Malibu princess is shipped off to a strict English boarding school by her father.

Our Opinion- 

Angus, thongs and perfect snogging- we think that it is not realistic in the sense that it doesn't show the rebellious side of teenagers, not all teenagers are perfect like they are portrayed in the movie. 

Skins- Skins is opposite to Angus, thongs and perfect snogging in the way that it shows the more realistic, rebellious side too all teenagers these days but they are all portrayed as alcoholic drinkers, drug takers and generally rebellious towards their family, college and everyday life. Skins shows the more realistic side to teenagers, but it is far to exaggerated. 

The Inbetweeners- We believe that this movie shows the most realistic side to teenagers and their everyday life, because it shows the pressure that teenagers go through in their teenage years, to do with family, drugs, alcohol and sex.

Mean Girls- Mean girls is reasonably realistic in the way that the girls are bitchy towards each other, but way more bitchy behind each others backs, it is also quite realistic in the sense that there are cliques and friendship groups revolve around those cliques, the storyline of the bullying is realistic but it is exaggerated and is over the top, but this suits the target audience because if there was a realistic bullying movie about teenagers, it wouldn't be very fun, it would be miserable. 

Bring it on- This film shows the perfect, yet bitchy side too teenage girls, it is very realistic in the way that the girls are constantly trying to be better than the others. 

Princess Diaries- In this film everyone is shown to be near enough the same, they are all very obedient in the way they live their lives and it is a very unrealistic story line. 

Wild Child- It shows again the rebellious side to teenagers and then the contrast to very proper posh girls and it also shows the pressure of fitting in.