I would say that we initially had an idea about the social groups that our movie would appeal to as soon as we came up with the initial ideas. We thought of the smoking, drug taking 'chavs' that are quite badly portrayed in the media, and so they already have a bad name for under age drinking and drugs etc.
I think that our movie opening would represent their social group because Jenny is dressed up like she is older than what she is and you can obviously tell that she has had a rough night out either drinking or taking other substances. We have used the cigarettes in the movie opening to suggest that's a normal thing for her, smoking is a normal thing and so that's what she is used to, I wouldn't expect a 'posh' girl to just light up a fag in the middle of an alley, looking like she has had a rough night out, the morning after, on her way to college, the stereotype just doesn't suggest it, so we have tried our best to stick to the stereotypes and gone along with it in a big way as we have just suggested what everyone else in society thinks goes on.
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